Becoming a super e-mailer
E-mail is, in my humble opinion, is the single most important marketing tool that you can use to boost your online business. Becoming an expert e-mail user increases your contacts and provides you with new sources of support, too.
The two best and easiest e-mail strategies are the following:
Strategy #1: Check your e-mail as often as possible.
Strategy #1: Respond to e-mail inquiries immediately.
Additionally, you can e-mail inquiries about co-marketing opportunities to other Web sites similar to your own. Ask other online business owners if they will provide links to your site in exchange for you providing links to theirs. And always include a signature file with your message that includes the name of your business and a link to your business site.
Note: I’m encouraging you to use e-mail primarily for one-to-one communication.
The Internet excels at bringing individuals together. Mailing lists and newsletters can use e-mail effectively for marketing, too. However, I’m not encouraging you to send out mass quantities of unsolicited commercial e-mail, a practice that turns off almost all consumers and that can get you in trouble with the law, too. You can read about a spammer who was sentenced to nine years in prison under the state of Virginia’s anti-spam law at www.pcworld.com/news/article/0,aid,118493,00.asp.
Next, I’ll show you how to do email marketing aright and reap the fruits thereof – of course, I means loads of dollars every day.
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