#2: Boost sign-up activity
Make it quick and easy for your visitors to sign up. A first name and email address are all you need initially. If you ask about frequency or other preferences, keep it brief.
- Be clear, persuasive and honest about what subscribers receive and how they benefit from subscribing. Include one or two short customer testimonials.
- Let them know how often to expect your newsletters and other emails. Don’t inundate subscribers, even if they indicate no preference.
- Link sample newsletter issues to your sign-up forms, so prospects can make an informed decision. You’ll get more responsive subscribers!
#3: Address visitors’ privacy concerns
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#4: Add incentives to sign up
Decide early whether to use incentives then be as consistent as possible. The most popular incentives are free articles or reports and, of course, special offers, VIP programs and discounts. The latter can eat into your profits if your sign-up forms are working, so we recommend “thought leadership” papers or ebooks and reports that you know your prospects can use. These attract quality subscribers and increase your reputation as a subject matter expert!
#5: Create a great squeeze page
First things first! A squeeze page is typically designed only to build your list, so make sure it’s compelling and convincing. It should feature a powerful headline and a few of the “juiciest” benefits to get visitors salivating to sign up to your list! Entertain your visitors with an audio or video message explaining why they should subscribe. Or consider letting a customer provide the message! It creates that “human connection” and is an opportunity to direct them to the sign-up form on your webpage while you’re winning them over!
#6: Include testimonials in your squeeze page
This is crucial. Customer opinions can be the most powerful conversion tool of all! Put one or two strong testimonials from satisfied subscribers on your squeeze page. Use any format, but you may find that multimedia (audio and/or video) is more “believable”. People like to see and hear the people behind the opinions, so they can make more informed judgments.