#7: Use social media and Subscribe-Via-Facebook options
Social media sites have become effective places to collect email addresses. Place a sign-up form on your FanPage, so fans can subscribe to your list. Then create a bond with your fans by sending personalized messages.
Social login allows people to sign up to your newsletters using their Facebook login. Research shows that nearly 8 in 10 respondents prefer to log in to sites using a social identity. And those who are active on social networks are more likely to comment on your services and products. By the same token, they’re more easily influenced by what others say on social sites.
#8: Include a “Sign Up” button inside your e-newsletter
…or a text link to your subscription page, if you’re not using HTML. This may sound like a waste of time, but what if a subscriber forwards it to friends and co-workers? Or shares it on social media sites? Or reproduces it online? You could explode your sign-ups, just by adding a form!
#9: Create a web-based newsletter repository
By offering an online archive or gallery of all of your newsletters, you make it much easier for subscribers to decide whether they’d like to sign up. The more informed they are about what you have to offer, the more likely they are to open your email messages. Online newsletter and article archives are also an excellent way to generate additional traffic from search engines!
#10: Include “forward to a friend” and “share” links in newsletters and promos
This is the best way to encourage subscribers to share your newsletter content, offers, and articles with friends and on social media sites. “Word of mouth” is a powerful viral technique that works great with email marketing! If subscribers find your content useful and informative, they’ll pass it on, multiplying your readers and hopefully your sign-ups! It’s a powerful source of new subscribers – achieved with minimal effort.
#11: Add sign-up forms to blog updates
Place a sign-up form on your blog to notify your readers of new posts. This has a threefold benefit: you build your email list, strengthen relationships with your readers, and get more traffic to your blog!