#21: Promote your newsletter at every marketing touch-point!


  • Whenever you share your PowerPoint or webinar presentations, make it easy for audience members and associates to subscribe by including a link to your newsletter subscription page.
  • Hand out sign-up forms when speaking to groups or at seminars. Don’t forget to ask for them at the end of your presentation!
  • Imagine how many sign-ups you’d get if every incoming caller had the opportunity to subscribe! Have call-center and sales employees ask customers and prospects if they’d like to receive newsletters or promotional emails, once they’ve established rapport. It only adds seconds to the call and is an ideal source of qualified subscribers!
  • If you use hard-copy collateral, get some of those print costs back by encouraging email subscriptions on Direct Mail, Catalogs, and Print Ads.




Finally, include a sign-up form with every value message – everywhere you come in contact with prospects and customers. Feel free to vary the content and the design, but make signing up quick and easy. Your list-building engine will generate new contacts 24/7.


Taking e-mail a step higher


You’re probably very familiar with sending and receiving e-mail messages. But when you start an online business, you should make sure that e-mail software has some advanced features:

  • Autoresponders: Some programs automatically respond to e-mail requests with a form letter or document of your choice.
  • Mailing lists: With a well-organized address book (a feature that comes with some e-mail programs like Mailchimp.com), you can collect the e-mail addresses of visitors or subscribers and send them a regular update of your business activities or, better yet, an e-mail newsletter.
  • Quoting: Almost all e-mail programs let you quote from a message to which you’re replying, so you can respond easily to a series of questions.
  • Attaching: Attaching a file to an e-mail message is a quick and convenient way to transmit information from one person to another. You can even sell your digital product (e.g ebook) directly to your clients using this means.
  • Signature files: Make sure that your e-mail software automatically includes a simple electronic signature at the end. Use this space to list your company name, your title, and your Web site URL.


Both Outlook Express, the e-mail component of Microsoft Internet Explorer, and Netscape Messenger, which is part of the Netscape Communicator suite of programs, include most or all these features. Because these functions are all essential aspects of providing good customer service, I discuss them in more detail on moneymastertutorials.com.

Download 21 Ways To Build A Great Business Mailing List 

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Kum Eric Tso

Kum Eric Tso is an Online Entrepreneur and internet marketer. Founder of Netkipedia LLC. He has worked with companies like MTN Cameroon, Namecheap and is currently a top earning Google publisher. He is also a tutor in online entrepreneurship and other topics at Udemy and the author of several best selling books at Amazon.

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2 responses to “21 ways to build a great mailing list”

  1. […] our run to 1,000,000 pageviews but another opportunity remained. Your most valuable asset online: Your mailing list. I sent out emails of the same post preview and the results were wholesome! The best I have ever […]

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