21 WAYS TO BUILD A GREAT MAILING LIST
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Email marketing can be profitable for any business, no matter what kind of product or service you offer. But the foundation of email marketing success is the quality and size of your permission based email list. If you build a list of subscribers that trust you and consider you an expert in your field, your response rates will constantly climb.
Developing and maintaining a responsive opt-in email list is challenging, even for the most experienced marketers. Whether you’re at the beginning of your list-building journey or already have thousands of contacts, list management is hard work. Addresses change, subscribers become inactive, and some unsubscribe, chipping away about 20-30% of your list every year!
However, consider the alternative. Studies show that low-quality lists waste tens of millions of dollars annually, and no business can afford that. Quite simply, small investments in list management can reap huge returns in marketing efficiency and campaign ROI.
The following list provides techniques and tips to help you grow your marketing list, including, but not limited to:
- Boost sign-up form activity.
- Find new places to add forms.
- Use more content-distribution channels.
- Partner with other publishers and vendors.
- Contribute to social media sites and blogs.
- Place your sign-up form on Facebook
List building tips, to get the most out of your email marketing
#1: Add a sign-up form everywhere prospects go
Sign-up opportunities should be easily accessible on every page of your website. Make sure they “pop” visually and indicate clearly what subscribers receive. Don’t forget your website and any blogs you control. Blogging is a great communication tool, so include a sign-up form in every posts and continue the conversation!