You’re on board with the idea of using infographics to revamp your communication material, but you find your team still sitting on the fence? We’re going to help you convince them to use infographics.
You should know that in this day and age, people are overloaded with information. This simply means that getting your message out there requires more than just plain text or images. Within the last 3 years, infographics have emerged as a novel solution to keep information concise and present it in an appealing way. And according to the latest Google Trend numbers, it has been trending upwards ever since: search volume for “infographic” and “infographics” has increased by 800% since 2010.
It’s a better way to tell stories
1. As the saying goes “a picture is worth a thousand words”, since infographics have both ‘pictures’ and ‘words’, it represents the best of both worlds: the ability to dissect a complex subject, and the ability to sustain the attention of the reader while doing so. “It (infographic) keeps people’s interest by lending a storytelling and visual element to what can be sterile research.” – Caitlin McCabe.
2. Making good infographics require you to collect relevant data, write compelling text, and present them in an efficient and visually pleasing way. By doing so, infographics help to cover “heavy” topics in an enjoyable way.
3. Research shows that visual cues help increase memorability of the information1. So, making infographic is a sure-fire way to carve your story in the audience’s memory.
It’s a better way to receive stories
4. Data in infographics are great. Facts & figures lend authority and give readers a tangible point of reference.
5. We are visual creatures: 90% of the information transmitted to the brain is visual, and that is processed 60,000x faster in the brain than text2. That is why we would rather look at an infographic than read a lengthy text containing the same content.
6. On average, people only see 20% of the text on a web page during a visit3. infographics allow readers to scan or skim the content quickly, then decide if they want to find out more. *Piktotip: Put your logo and other links there so that people can find you when they want more information.
It’s a better way to reach maximum coverage and attract traffic
7. “Your message is only as good as your ability to share it.” – Column Five. Infographics are the champions when it comes to sharing. Being pinned on Pinterest, tweeted and favorited on Twitter, shared and liked on Facebook, embedded in blogs and other websites, infographics can reach every corner of the internet. What’s better: This incredible dispersion of infographics increases their chance to go viral.
8. A useful and relevant infographic will drive traffic to your site because people will share the infographic and also link to it. Many SEO experts have recommended to invest in infographics as an organic way to boost search engine rankings.
9. Think that you can’t use any keywords for SEO through infographics because they are image? Think again. You can use HTML format of infographics as well as install embed codes to track their performance.
10. Print can’t go digital, but digital can go print. Infographics can easily be exported to presentations, posters, brochures, leaflets when necessary as giveaways to your customers.
11. Infographics bear the logo and the visual identity of the creator, which can be technically integrated into any kinds of marketing campaigns to communicate your brand efficiently. It’s a wonderful channel to enhance your brand awareness.
*Money Master Tutorial Tip: Consult your brand guidelines and design the visual cues accordingly: headings, body text, illustrations, color schemes, etc.
12. As Einstein said, you can explain something simply if you understand it well enough. Explaining matters with appealing and easy-to-understand infographics helps to build your credibility. People would notice your thought leadership and you can build a following.
It’s a better way to stay visible for a longer time
13. By the end of 2014, the number of active mobile connections surpassed the total world population4. Looking for mobile-optimized content? Infographics come in a common portrait format, which is ideal for scrolling. Infographics are perfect to bring your content to phones, tablets and other upcoming mobile devices.
14. Although there are many infographics out there, they’re nowhere near the amount of text or photos on the Internet. Investing in a good infographic with keywords in your industry can help your content stay afloat in the search result page, and avoid getting flushed down by tons of new content every day.
15. With a long shelf life and its appeal to readers, infographics can stay relevant and be shared months after going live. Yes, infographics are the evergreen content format that you’ve been looking for5.
- Infographics have the ability to dissect a complex subject, and the ability to sustain the attention of readers while doing so.
- Infographics help cover “heavy” topics in an enjoyable way. People rather look at an infographic than read a lengthy text containing the same content.
- Facts & figures lend authority and give readers a tangible point of reference. Visuals help readers process the content more efficiently. Making infographics with these is a sure-fire way to carve your story in the audience’s memory.
- Infographics are the champions when it comes to online sharing. They don’t only help boost search engine rankings of websites but also enhance your brand awareness.
- For the print world, infographics can easily be exported to posters, brochures, leaflets when necessary as giveaways. For the mobile world, content as infographics is perfect for phones, tablets, and other upcoming devices.
What do you think of infographics? Share your thoughts in the comments below.
1 W.H. Levie and R. Lentz, “Effects of Text Illustrations: A Review of Research,” Educational Communications and Technology Journal 30 (4) (1982): 195-232